Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Burnett gets Johnnie Walker

Published on .

United Distillers, London, is consolidating worldwide advertising for Johnnie Walker whiskey brands Red Label, Black Label, Gold Label and Blue Label, with an estimated $45 million in billings, with Leo Burnett Co. The agency already handles the line in Latin America and Australia, and won the business in Europe from WCRS, London; in Asia from McCann-Erickson and J. Walter Thompson Co.; in Japan from Tokyu, Tokyo; and in the U.S. from Avrett Free & Ginsberg, New York.

Copyright July 1995 Crain Communications Inc.

Most Popular
In this article: