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Burnett gets Johnnie Walker

Published on .

United Distillers, London, is consolidating worldwide advertising for Johnnie Walker whiskey brands Red Label, Black Label, Gold Label and Blue Label, with an estimated $45 million in billings, with Leo Burnett Co. The agency already handles the line in Latin America and Australia, and won the business in Europe from WCRS, London; in Asia from McCann-Erickson and J. Walter Thompson Co.; in Japan from Tokyu, Tokyo; and in the U.S. from Avrett Free & Ginsberg, New York.

Copyright July 1995 Crain Communications Inc.

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