Burnett lands carpet account

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Carpet & Rug Institute, Dalton, Ga., chose Leo Burnett USA, Chicago, as its first agency for a four-year campaign to promote carpeting to consumers and businesses, an account that will spend $100 million over four years. Burnett will handle advertising and PR for a campaign launching in the fall, said Richard Corelitz, ad director for the institute. The other finalist was DDB Needham Worldwide, Chicago.

Copyright August 1997, Crain Communications Inc.

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