Carpet & Rug Institute, Dalton, Ga., chose Leo Burnett
USA, Chicago, as its first agency for a four-year campaign to promote carpeting to consumers and businesses, an account that will spend $100 million over four years. Burnett will handle advertising and PR for a campaign launching in the fall, said Richard Corelitz, ad director for the institute. The other finalist was DDB
Needham Worldwide, Chicago.
Copyright August 1997, Crain Communications Inc.