Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Burnett lands carpet account

Published on .

Carpet & Rug Institute, Dalton, Ga., chose Leo Burnett USA, Chicago, as its first agency for a four-year campaign to promote carpeting to consumers and businesses, an account that will spend $100 million over four years. Burnett will handle advertising and PR for a campaign launching in the fall, said Richard Corelitz, ad director for the institute. The other finalist was DDB Needham Worldwide, Chicago.

Copyright August 1997, Crain Communications Inc.

In this article:
Most Popular