Burnett names U.S. creative chief

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Leo Burnett Co. placed U.S. creative operations under Cheryl R. Berman, Leo Burnett USA's deputy chief creative officer since last July, in a move that establishes Ms. Berman, 45, and Linda Wolf, Leo Burnett Co. group president, North America, as key executives for Burnett's $2.65 billion U.S. agency. At Leo Burnett USA, Ms. Berman assumes the chief creative officer title. Michael Conrad remains chief creative officer for parent Leo Burnett Co., with oversight on Burnett's U.S. and worldwide operations. Ms. Berman, a career Burnett staffer, had been exec VP-group creative director at Leo Burnett USA before being named deputy chief creative officer. In 1994, she became the first woman elected to the Leo Burnett Co. board.

Copyright April 1997, Crain Communications Inc.

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