Co. and Zurich-based Wirz opened a joint office in Vienna, Leo Burnett & Wirz. Its first client is Fiat, which Burnett handles in parts of Europe. Some of the Procter & Gamble Co. accounts currently handled in Michael Conrad & Leo Burnett's Frankfurt office are also likely to move to Vienna in the future. In Switzerland, Burnett is to merge its existing agency Matter Leo Burnett with the Benker Steiner agency in Zurich.
Copyright July 1997, Crain Communications Inc.