Burnett pitches McDonald's

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Leo Burnett USA at press time was presenting its pitch for the creative portion of the $400 million account to McDonald's Corp. executives. Among those present were Chairman Rick Fizdale, Chief Creative Officer Cheryl Berman and President Jim Oates. DDB Needham Worldwide made its bid for more McDonald's business Wednesday. McDonald's isn't expected to announce its decision until next week.

Copyright July 1997, Crain Communications Inc.

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