Burnett prepares to revamp, name new CEO

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Leo Burnett Co. will announce a series of strategic changes in coming months, including a new CEO and a paring back of its mini-agency structure, Crain's Chicago Business reports. Chairman-CEO Rick Fizdale, 59, is expected to tap Chief Operating Officer Roger Haupt, 50, to succeed him as CEO as early as this summer, executives close to the company said. Burnett also will trim its mini-agency system to as few as three units. A deal for Dentsu to buy at least a 10% stake in Burnett is expected to close this summer.

Copyright May 1999, Crain Communications Inc.

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