BBH, London, executes the client's major brand creative development and handles the account on a global scale. Because BBH does not have an office in Taiwan, it has handed creative execution and localization of the global communication campaign "Keep Walking" in that market to Leo Burnett, which owns 49% of BBH.
The agency will work for an undisclosed retainer fee. Starcom Worldwide, Bcom3's global media agency, will handle the $3 million media business in Taiwan, including TV and cinema spots as well as print and radio ads.
Leo Burnett now handles advertising for Johnnie Walker in eight countries across the Asia/Pacific market -- Australia, China, Hong Kong, India, Philippines, Sri Lanka, Thailand and Vietnam. Beacon Communications, a joint partnership between Bcom3 partners D'Arcy Masius Benton & Bowles and Leo Burnett, handles the account in Japan. -- Normandy Madden
Copyright April 2001, Crain Communications Inc.