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Burnett resigns Fila's $5 million U.S. account

Published on .

Leo Burnett Co., Chicago, has resigned the estimated $5 million U.S. business for Fila Holding, the Italian athletic shoemaker.

Burnett, which won the U.S. business last September, will not pitch Fila's estimated $40 million global review. Executives familiar with the situation said Burnett was frustrated with management turnover at Fila, which has stemmed its ability to follow through on marketing decisions. A Burnett spokeswoman said the agency resigned because of philosophical differences.

Fila's U.S. spending has dropped dramatically since 1997, when it devoted $19.5 million on measured media, according to Competitive Media Reporting. The company spent $5.2 million last year and $2.4 through May 1999. Burnett's only Fila work had come in a limited print campaign.

Copyright September 1999, Crain Communications Inc.

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