×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Burnett serves up TV spot for Arch Deluxe

Published on .

Leo Burnett USA, Chicago, has created an as-yet unaired commercial for the Arch Deluxe, McDonald Corp.'s $75 million burger account now at Fallon McElligott, Minneapolis. Last week, McDonald's began running an Arch Deluxe spot from DDB Needham Worldwide, Chicago, its other national agency, featuring the company's corporate chef. A McDonald's spokesman said the involvement of DDB and Burnett didn't mean the account would move from Fallon. He added that DDB was charged with creating a commercial around the chef for any McDonald's product and the shop chose Arch Deluxe.

Most Popular
In this article: