Nissan moves $55 mil German acc't to BBDO
Nissan Deutschland switched the car marketer's $55 million German account to BBDO Worldwide, Duesseldorf, the country's top-ranking agency, after dismissing Omnicom Group sister agency TBWA Worldwide. Media will be moved out of TBWA, but no new appointment has yet been made. For BBDO, the appointment to a major car account plugs the gap left by the loss of the BMW literature and international brand-building business, which will move to Jung von Matt, Hamburg, at the end of this year.
Kirshenbaum wins $25 mil Cablevision acc't
Cablevision Systems Corp., New York, awarded its consolidated $25 million account to Kirshenbaum Bond & Partners after a review that included 17 New York-area agencies. Kirshenbaum will handle all branding for Cablevision's video, telephony and Internet offerings, mainly in the New York market. It previously used several New York area agencies.
Philips begins $100 mil U.S. branding push
Philips Electronics this week breaks a $100 million U.S. branding campaign from Messner Vetere Berger McNamee Schmetterer/ Euro RSCG, part of a broad global push from the New York agency. The work is Philips' largest-ever integrated U.S. marketing effort. Playing off Philips' existing "Let's make things better" theme, TV spots feature a version of the Beatles' "Getting Better," showing trendy twentysomethings enjoying Philips' products. The buy includes extensive network, cable and spot TV, and a doubling of magazine pages over last year's.
ABP's CEBA awards fete to go live on Internet
The American Business Press' Creative Excellence in Business Advertising awards take to the Internet, with a global telecast of the awards luncheon Sept. 16. The effort marks the first time a business awards show has been telecast live over the Net. More than 450 people are expected t0 attend the luncheon in New York, and 1,000 from all over the world will tune in to the online telecast.
Cable ad growth rate to top TV rivals: TVB
Ad spending on cable TV next year will climb 12% to 14% over 1998 levels, the fastest growth rate for any TV category, Television Bureau of Advertising predicted. TVB forecast a 5% to 7% increase for national syndication in 1999, 3% to 5% growth for local TV, and 2% to 4% for both local and network TV.
P&G signs letter backing SRI's Smart TV ratings
Procter & Gamble Co. is the first advertiser to sign a non-binding letter of intent supporting a national rollout of Statistical Research Inc.'s Smart, a TV ratings project that is a potential rival to Nielsen Media Research. ESPN Networks and Interpublic Group of Cos.' Ammirati Puris Lintas and McCann-Erickson Worldwide, both New York, also announced last week they had signed letters of intent supporting Smart. In August, the four major TV networks and six ad agencies signed similar letters. SRI now must negotiate contracts with all the companies before the service gets under way.
Scrutiny to intensify on Clinton election ads
Ads from Squier Knapp Ochs Dunn are likely to come under scrutiny in an impending investigation of whether President Clinton violated federal election rules on presidential campaign ad spending by illegally coordinating advertising with the Democratic National Committee. Attorney General Janet Reno last week took the first step toward appointing a special prosecutor to investigate the matter. As early as 1995, Washington-based Squier began running ads featuring President Clinton that were paid for by the Democratic National Committee. Presidential aides say the spending was legal.
4A's grants scholarships to multicultural students
Four A's Foundation granted 19 scholarships, worth a total of $170,000, to multicultural students studying the advertising creative arts at five creative portfolio schools. The program is among the initial activities of the foundation, created last year to enable the American Association of Advertising Agencies to accept charitable donations. Recipients must have received an undergraduate degree; be African-American, Asian-American, Hispanic-American or Native American; and be a U.S. citizen or permanent resident. Donors to the scholarship program include Advertising Age.
AAF names 6 execs to Hall of Achievement
American Advertising Federation named six "rising stars in advertising," ages 40 and younger, to its Advertising Hall of Achievement. They are David Angelo, 36, exec VP-executive creative director, Cliff Freeman & Partners; Keith Clinkscales, 34, president-CEO, Vibe Ventures; John Farrell, 40, president, D'Arcy Masius Benton & Bowles North America; Eleo Hensleigh, 39, senior VP-marketing, Disney/ABC Cable Networks; Andrea Jung, 39, president-chief operating officer, Avon Products; and David Steward, 40, president-CEO, TV Guide.
Crain acquires `Automotive Int'l'
Crain Communications, Detroit, acquired Automotive International, London, from Leading Edge Publishing and will continue to develop the publication into a global business magazine. The monthly will switch to six times yearly, and circulation will be expanded in Asia-Pacific and Latin America, Crain said. Crain publishes Automotive News and Automotive News Europe and is also the publisher of Advertising Age.