Burnett has handled the Walt Disney World business in the U.S. for the past four years and recently added Argentina, Brazil, Mexico and Canada to its remit.
The London agency has won the account from Saatchi & Saatchi, London, and TMD Carat Advertising, London, who worked on the creative and media respectively. No budget was disclosed, but the U.K. segment alone is reported to be worth $8.8 million.
Stephen Park, Walt Disney Company U.K. marketing director, says the decision to move was based on the belief that the business would be "better served by a consolidation of [creative and media] services within one agency."
Copyright April 1998, Crain Communications Inc.