USA, Chicago, has won McDonald's Corp.'s Detroit-area franchisee account after a review. The agency now serves 46 McDonald's co-ops, of which the $20 million Detroit account is the largest. Hoffman/Lewis, San Francisco; Integer Group, Denver; and Kragie/Newell, Des Moines, also competed. Incumbent Arnold Communications, Boston, withdrew. A separate decision is expected this week on the Boston-area co-op, which is being defended by Arnold. Leo Burnett USA, Chicago, and Hoffman/Lewis, San Francisco, also are competing.
Copyright March 2000, Crain Communications Inc.