"Burrell not only has a strategic understanding of the African American community, but also adds a breakthrough style in everything they create, with demonstrated success in the food industry," said Rick Hosfield, vice president of marketing of General Mills, in a statement.
The company would not disclose billings, but said the account is expected to rank among Burrell's largest. Other Burrell food-and-beverage industry clients include Coca-Cola Co., Kellogg Co. and McDonald's Corp.
African-American advertising previously was handled by General Mills' roster shops, including Publicis Groupe's Saatchi & Saatchi, New York; Interpublic Group of Cos.' Campbell Mithun Esty, Minneapolis; and Omnicom Group's DDB Worldwide, Chicago. -- Jack Neff
Copyright May 2001, Crain Communications Inc.