BURRELL'S QUARTER CENTURY

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1971 Tom Burrell leaves Needham, Harper & Steers and Emmett McBain leaves Vince Cullers Advertising to open an ad agency at 360 N. Michigan Ave., Chicago. That year, the urban Black Marlboro man is developed for Philip Morris.

1972 McDonald's begins its relationship with the agency with a $3,000 monthly retainer.

1973 Coca-Cola taps the shop for its targeted advertising account.

1974 Emmett McBain leaves and the agency is renamed Burrell Advertising. A Research Services department is established.

1977 A Coke commercial, "Street song," wins Burrell its first Clio award.

1979 Billings top $10 million.

1981 The agency gets targeted business from Martell cognac and develops the "I Assume You Drink Martell" campaign.

1982 Burrell wins the Stroh account. The McDonald's "Double Dutch" TV spot wins a Gold award at the U.S. Television Commercials Festival. Agency billings top $20 million.

1983 An Atlanta office is opened to provide expanded service for Coca-Cola.

1984 Procter & Gamble hires Burrell for Crest toothpaste, the first major package goods account given to conduct an African-American targeted program.

1985 The agency moves to new quarters, taking three floors at 20 N. Michigan Ave.

Burrell PR division established. Agency billings top $50 million.

1987 Polaroid joins client list.

1989 Anna Morris named chief creative officer.

1990 Agency gets assignments for P&G's Tide and Kraft Foods' Stove Top dressing.

1992 Agency becomes Burrell Communications Group; Alma Hopkins named executive creative director.

Sarah Burroughs named president. American Marketing Association awards Burrell its Grand Effie for Partnership for a Drug-Free America spot, "Who Wants."

1995 New clients include Mobil, Nynex, Kraft's Maxwell House coffee, Art Institute of Chicago and Nabisco's A1 steak sauce. Also, Burrell acquires New York-based DFA Communications Group, a general market/direct marketing agency.

1996 Billings rise to a record $128 million. Sears, Roebuck & Co. joins the client roster.

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