The California Milk Processor Board this week will launch an outdoor campaign for the holiday season to drive traffic to its www.gotmilk.com
site. The campaign, developed by Goodby
, Silverstein & Partners, San Francisco, includes bus shelters and outdoor boards with the tagline ``When cows and cyberspace collide. www.gotmilk.com.
'' The board will also encourage milk processors to promote the URL on milk carton side panels. The Web site sells Got Milk? merchandise including watches, T-shirts, mugs and baby items.
Copyright December 1998, Crain Communications Inc.