"Kerry has his priorities. Are they yours?" says the ad from the campaign's Maverick Media ad team, ripping the Massachusetts senator for missing votes while campaigning.
Mr. Kerry on July 6 named Sen. John Edwards as his running mate, and the campaign yesterday launched a half-dozen new ads in 20 states, adding Mr. Edwards' home state of North Carolina to the 17 to 19 states where Kerry ads have been running.
The campaign earlier announced plans to spend about $18 million in July, though that dollar figure could change. Under federal election law Mr. Kerry has to spend any money he raises in the primary, before accepting the Democratic nomination in Boston July 29.
One of the 30-second spots done by the campaign's ad team of Shrum Devine & Donilon and Squier Knapp Dunn describes Messrs. Kerry and Edwards as a "new team for a new America."
"One is a combat veteran with over 30 years of experience handling the toughest issues facing America. The other is the son of a mill worker, who all his life has stood up for ordinary people against powerful interests," the spot says.