Best Buy Co., the nation's No. 1 technology retailer, flags its online store, BestBuy.com
, in the 30-second "Dog" spot breaking the week of Oct. 16. The comical spot features a dog home alone, bored, until he gets online and orders some consumer electronics from BestBuy.com. His puzzled owners come home to find several empty boxes and one contented dog. Voice-over: "Buy online, return in the store. BestBuy.com." Tagline: "Now wasn't that easy?" Spending was undisclosed. This represents the first work for the BestBuy.com brand. It was created by Tribal DDB
, the interactive arm of DDB Worldwide, New York. Credits for TV spot: John Staffen, copywriter and art director.
Copyright October 2000, Crain Communications Inc.