, E-Loan expand from U.S. to U.K.

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Most Popular and E-Loan, two major U.S. Internet-based businesses, are searching for marketing chiefs to head their respective U.K. start-ups, according to Katie Walker, chief marketing officer at eVentures, the Internet investor. Ms. Walker is leading the search.

Launched in the U.K. last July, eVentures is a joint venture between News Corp. and Japanese holding company Softbank aimed at helping U.S. companies to gain a foothold in international markets, mainly in Europe. is an online electronics retailer scheduled to launch by April, and e-loan is an online mortgage broker.

Copyright January 2000, Crain Communications Inc.

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