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Buy.com files to IPO opens $25 mil campaign

Published on .

Technology e-tailer Buy.com after filing for a public stock offering the week of Oct. 25, breaks an ad campaign Nov. 1 estimated at $25 million. The Internet superstore recently parted company with Black Rocket, San Francisco; the company wouldn't comment on the agency involved in the new campaign, citing the IPO quiet period.

Copyright November 1999, Crain Communications Inc.

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