Intel Corp. will showcase its work with online services and cable TV companies at this week's National Cable Television Association meeting in New Orleans. Intel last week announced agreements with Prodigy Services Co., America Online and others to test delivery of multimedia online services via cable. Intel and General Instrument Corp. also added pacts with Tele-Communications Inc. and Rogers Cablesystems of Canada to deliver data to PCs via cable. Also:
CUC International is expected to announce plans to add still-picture video to its text-based online shopping service. CUC provides catalog shopping services on CompuServe, America Online and other systems.
GTE Corp.'s Main Street will be hunting cable operators. Main Street hopes to reach 10 million subscribers in the top 20 TV markets by 2000.
Interactive Systems Inc. will start a test of its interactive TV system in Portland, Ore., in the fourth quarter. Partners for the test, which will offer viewers informational overlays and couponing, include all the local network affiliates, Warner Bros., Columbia TriStar Television and BellSouth. ISI is negotiating with automotive, soft-drink, pizza and pay TV marketers to advertise on the system.
U S West said it will work with Nordstrom and J.C. Penney Co. to develop interactive home-shopping services under its new Interactive Video Enterprises division. Separately, U S West's Multimedia Marketing and Broadband and Multimedia Services groups hired Campbell Mithun Esty, Minneapolis.
Turner Broadcasting System's Turner Home Entertainment will unveil its Turner Interactive product line of CD-ROMs and screen savers at this week's Comdex computer show in Atlanta. ... William F.X. Grubb was named CEO, a new post at ICTV, Santa Clara, Calif., from president-CEO, Complete PC. ... The Interactive Services Association and National Association for Interactive Services will merge.