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Buy.com sets holiday Visa promotion

Published on .

E-tailer buy.com and Visa USA this holiday season are planning to raise visibility by co-promoting a Visa Internet offer that will award a grand prize trip for two to Super Bowl XXXV, plus weekly prize packages valued at more than $1,300 each. Until Nov. 30, Visa cardholders who make a purchase at buy.com using their Visa card will be automatically entered to win. The sweepstakes is being supported by an online advertising effort, including Internet banner ad placements and buy.com customer communication.

Copyright October 2000, Crain Communications Inc.

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