BEST BUYS

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Hispanic agencies use a variety of media planning and buying options: in-house departments, Hispanic or multicultural media buying services or connections with creative or media agencies in the general market.

Marketer: Volkswagen

Agency: Creative on Demand

Media buyer: Havas' MPG Diversity

Connection: Havas' Arnold and MPG do general-market ads

Marketer: Americatel

Agency: Zubi Advertising

Media buyer: Tapestry

Connection: Pitched separately, client put them together

Marketer: Southwest Airlines

Agency: Dieste, Harmel & Partners

Media buyer: Dieste, Harmel & Partners

Connection: Bought own media

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