BuySellBid breaks radio, outdoor and online ads

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BuySellBid.com, an online classifieds network, Feb. 21 broke an advertising campaign with radio and outdoor giant Clear Channel Communications. The radio, outdoor and online campaign from Borders, Perrin & Norrander, Portland, Ore., launches in Orlando; it will roll nationwide by yearend.

BuySellBid.com has booked $9 million in radio inventory so far, said Jay Shepard, CEO of BuyBidSell.com. Ads drive consumers to radio stations' Web sites, where they can search for products and services or place their own classifieds. BuySellBid inked a deal in October with Clear Channel to provide classified advertising to its stations' sites.

Copyright February 2000, Crain Communications Inc.

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