Billie Holiday sings "As Time Goes By" while lovers over the decades enjoy a glass of wine and a kiss in a spot for Beaulieu Vineyards' BV wine. The ad from J. Walter Thompson USA, San Francisco, will air on national cable and in spot markets on both coasts; spending is in the range of $8 million. Tagged "Fall in love with BV," the ad is the first U.S. spot from director Paul Arden, formerly of Saatchi & Saatchi
, London. One of the set designers was Stephanie McMillan, who won an Oscar for "The English Patient." Copywriter: Larry Tolpin. Art director: Greg Rowan.