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BVD underwear launches Web site

Published on .

Fruit of the Loom introduces BVDapparel.com, a new Web site for its BVD brand of men's underwear. In conjunction with the re-introduction of the brand's product line, the site makes available all of the print and visual advertisements from 1907 to the present. The site also includes a virtual catalog of all the men's and boy's styles with links to retail stores.

Copyright June 1997, Crain Communications Inc.

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