And now the results of Contest #438: we asked you for the next example of retro marketing and you turned back our clocks with:
First Prize: A typically carefree posse of roving Mentos-popping teens bops down the street when, magically, they're transported in time back to the 1968 Democratic National Convention in Chicago. They find a police barricade in their path, which the blond-haired, blue-eyed leader leaps while winking and gives the thumbs-up sign to his friends. At which point he's brutally beaten and thrown into the paddy wagon. Voice-over: "OK, America, you got what you want. Now just buy the damned candy." Jack Huber, proofreader, Kingswood Advertising, Ardmore, Pa.
Second Prize: A '70s hit to market IBM Computers. "Kung-Fu-Wri-ting! (Deedee-deedee deet, deet, deet!)/Those keys are fast-as-light-ning! (Deedee-deedee deet, deet, deet!)" Phil Frankenfeld, free-lance writer, Milwaukee.
Third Prize: Volkswagen brings back the VW Bug for the 25th anniversary of Woodstock-but with a '90s high tech twist. The new beetle comes with anti-lock brakes, air bags, 150 watt stereo/CD player, 4-wheel drive and a bike/ski/snow board rack on the hood. Tagline: "Beetle juiced." Adam Singes, salesman, York Display Finishing Co., New York.