BYE, BASEBALL; WHAT'S OLD IS NEW ... AGAIN

By Published on .

Most Popular
Contest #442: It's 1, 2, 3 strikes and it's outta there for Major League Baseball. The old salary cap deadlock got the best of baseball this year, so off to the showers are potential record-breaking seasons from superstars Ken Griffey Jr. and Frank Thomas-and sure-to-have-been exciting playoffs and the World Series. Strangely, those sports fans who usually get goose bumps over "Take Me Out to the Ball Game" don't seem to care. "The American pastime" has been tarnished and it needs you to give it a polish. TNTers: come up with the next brand enhancement marketing effort for Major League Baseball.

And now the results of Contest #438: we asked you for the next example of retro marketing and you turned back our clocks with:

First Prize: A typically carefree posse of roving Mentos-popping teens bops down the street when, magically, they're transported in time back to the 1968 Democratic National Convention in Chicago. They find a police barricade in their path, which the blond-haired, blue-eyed leader leaps while winking and gives the thumbs-up sign to his friends. At which point he's brutally beaten and thrown into the paddy wagon. Voice-over: "OK, America, you got what you want. Now just buy the damned candy." Jack Huber, proofreader, Kingswood Advertising, Ardmore, Pa.

Second Prize: A '70s hit to market IBM Computers. "Kung-Fu-Wri-ting! (Deedee-deedee deet, deet, deet!)/Those keys are fast-as-light-ning! (Deedee-deedee deet, deet, deet!)" Phil Frankenfeld, free-lance writer, Milwaukee.

Third Prize: Volkswagen brings back the VW Bug for the 25th anniversary of Woodstock-but with a '90s high tech twist. The new beetle comes with anti-lock brakes, air bags, 150 watt stereo/CD player, 4-wheel drive and a bike/ski/snow board rack on the hood. Tagline: "Beetle juiced." Adam Singes, salesman, York Display Finishing Co., New York.

In this article: