The San Francisco Convention & Visitors Bureau downplays traditional travel icons in its first TV campaign. Positioning the city as an adult leisure destination, the $1.5 million b&w cable effort breaks Sept. 12 with the theme "San Francisco: Don't rush it." The hope is to get visitors to extend the typical stay from 3 days to 5. Spots from Saatchi & Saatchi
Advertising end with an 800-number for free discount books; book and travel magazine ads appear in September.