Bye to Chloraseptic, hi to Cook

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Procter & Gamble Co., Cincinnati, sold its Chloraseptic throat spray and coldcare brand to Prestige Brands International, Bonita Springs, Fla. D'Arcy Masius Benton & Bowles, New York, handled Chloraseptic, which hasn't had measured media spending in the past two years, according to Competitive Media Reporting. The divestiture is the latest in a series P&G has made or sought to make as it moves to focus on such core brands as Tide and Pampers. Chloraseptic had sales of $21 million last year, less than 1% of P&G's $3.9 billion healthcare business. Separately, P&G announced election of one of its highest-profile alumni, Intuit founder Scott Cook, to its board. Mr. Cook, 48, was once brand manager of Crisco; he left P&G in 1980. On the P&G board, he succeeds John Sawhill, former president-CEO of the Nature Conservancy, who died in May.

Copyright September 2000, Crain Communications Inc.

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