Hi-C, MaMaMedia expand Power Up Club!

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Coca-Cola Co.'s Minute Maid Hi-C fruit drinks is dropping a free-standing insert in newspapers nationwide, including The New York Times, Los Angeles Times, Chicago Tribune and Boston Globe on Sunday, on May 14. Distribution will reach 15 million homes nationally, promoting a sweepstakes tied to its sponsorship of the MaMaMedia Power-Up Club area. The site features 12 sports-theme activities sponsored exclusively by Hi-C, with new activities posted every month through July. Hi-C is promoting the site on its drink boxes; codes from the boxes must be submitted to enter the contest. Ads for the sweepstakes also appear in New York-based MaMaMedia's magazine.

Copyright May 2000, Crain Communications Inc.

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