Hi-C, MaMaMedia ink marketing deal

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MaMaMedia, an online kids' site, inked a promotional deal with Minute Maid Co. Under the deal, MaMaMedia will feature 12 sports-theme activities in its new Power-Up Club. The activities, which will be launched next month, will be exclusively sponsored by Minute Maid's Hi-C brand. In addition, MaMaMedia activities and Web-surfing tips for mothers will be promoted on drink boxes of Hi-C fruit drinks. Hi-C brand advertising will appear in MaMaMedia's magazine. Financial terms were not disclosed. Leo Burnett USA, Chicago, handles Hi-C's offline advertising.

Copyright January 2000, Crain Communications Inc.

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