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C/NET mulls brand campaign

Published on .

C/NET: The Computer Network, the Web and TV media company preparing to go public, is considering a branding campaign to reach advertisers and heavy users of the Internet. Senior VP-Marketing Ellen Atkinson is talking with Citron Haligman Bedecarre, Goldberg Moser O'Neill and Woolward & Partners, all San Francisco, and may look at other shops. C/NET hasn't set a budget but likely would spend $1 million to $2 million.

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