Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CAB: Commercial recall rates similar

Published on .

In a survey of some 6,000 viewers, the Cabletelevision Advertising Bureau found that viewers' recall of commercials was just about the same whether they saw it on a broadcast network or on a cable network, Electronic Media reports. Results of the study will be the centerpiece of this week's annual CAB conference in New York. The survey found the correct recall rate for those watching broadcast TV was 12.9%; for cable it was 12.4%.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: