Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cable Breakthrough in '98

Published on .

Advertising revenues on cable television should take a significant upswing in 1998. So says Kay Kop[lovitz, chairman-CEO of USA Networks, speaking during Tuesday's panel at the National Cable Television Association's annual conference in Los Angeles. In the third quarter of 1998, according to USA Netowrks' research, "total viewing of cable will be greater than broadcast, and won't go back," said Ms. Koplovitz.

Most Popular
In this article: