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Cable nets sign 5-year Nielsen pacts

Published on .

Nielsen Media Research, New York, said it signed five-year contracts with 10 cable TV networks. Nielsen also recently signed five-year deals with True North Communications and Omnicom Group. The length of the renewals is important as Nielsen tries to head off a possible national launch of Statistical Research Inc.'s Smart TV.

Copyright October 1998, Crain Communications Inc.

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