Cable's VH1 hires Rubin Postaer

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MTV Networks, New York, assigned advertising for its VH1 cable TV network to Rubin Postaer & Associates, Santa Monica, Calif., following a review. There was no previous agency of record. Spending was estimated at $10 million. Rubin will prepare a TV and print branding campaign for VH1. The channel targets the 18-to-49 age group with programming that includes documentary-style shows on singers and music groups.

Copyright April 1998, Crain Communications Inc.

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