USA Network, for example, is about 60% to 65% sold on targeted upfront selling goal, according to advertising executives close to the network. USA still needs to deal with four media agencies to complete its upfront activities.
Cost-per-thousand prices for many big established cable networks are down some 15% to 18% vs. a year ago. CPMs for syndicators are dropping more substantially than cable, averaging 20% or more vs. a year ago.
Copyright August 2001, Crain Communications Inc.