CABLE AND SYNDICATION NEARING END OF UPFRONT

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(Aug. 6, 2001) -- For cable and syndication, the nightmare of this year's disastrous advertising upfront marketplace is nearly over, with 60% to 70% of advertising inventory sold for top-tier programming.

USA Network, for example, is about 60% to 65% sold on targeted upfront selling goal, according to advertising executives close to the network. USA still needs to deal with four media agencies to complete its upfront activities.

Cost-per-thousand prices for many big established cable networks are down some 15% to 18% vs. a year ago. CPMs for syndicators are dropping more substantially than cable, averaging 20% or more vs. a year ago.

Copyright August 2001, Crain Communications Inc.

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