Cablevision Systems Corp., New York, awarded its consolidated $25 million account to Kirshenbaum Bond & Partners, New York, after a review that included 17 New York area agencies. Kirshenbaum will handle all branding for Cablevision's video, telephony and Internet offerings, mainly in the New York market. Cablevision previously used several New York area agencies. Kirshenbaum already handles Cablevision's Madison Square Garden Networks, which includes sports channels MSG Network and Fox Sports New York.
Copyright September 1998, Crain Communications Inc.