Created by Saatchi & Saatchi, London, the campaign features a smart-thinking secret serviceman who manages to avoid being caught in a jungle by pursuing mercenaries by drinking ice-cold Schweppes which makes him "invisible" to their heat-sensing equipment. The end line builds on the theme established last year and reads: "THiNK Schweppes."
The Schweppes mixers range will also feature in a new poster campaign from the agency.
Paul Troy, European brand director at Schweppes, says that last year the com pany grew at twice the market rate. "[We] are confident of exceeding that in 1998," he adds.
Copyright March 1998, Crain Communications Inc.