General Motors Corp.'s Cadillac Motor Car Division, Warren, Mich., breaks the first ad for its new Escalade sport-utility vehicle today in The Wall Street Journal
. The page ad describes Escalade as "a luxury SUV that treats you like a true VIP." The vehicle launches in February, and the TV portion of the $30 million ad push begins that month. Berlin, Cameron & Partners, New York, handles.
Copyright December 1998, Crain Communications Inc.