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Cadillac to join crowded SUV field

Published on .

General Motors Corp.'s Cadillac division said it will enter the luxury sport utility segment early in the 1999 model year, ending months of speculation it would make such a move. Cadillac cited greater than expected growth in demand for luxury SUVs. GM said the segment has tripled in one year. Already in the category: Mercedes-Benz of North America, Ford Motor Co.'s Lincoln brand, Land Rover of North America, Toyota's Lexus brand and Nissan's Infiniti. Both Cadillac and GMC will have luxury SUV entries. GM has been trying to build GMC as its luxury truck division, but that effort could be muddied if it seems to duplicate Cadillac's upscale image. D'Arcy Masius Benton & Bowles, Troy, Mich., handles Cadillac.

Copyright November 1997, Crain Communications Inc.

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