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Cadillac, Mitsubishi go to Super Bowl

Published on .

Two sport-utility vehicles are making 11th-hour trips to next Sunday's Super Bowl broadcast on Fox. The Cadillac brand of General Motors Corp., Detroit, backs its new Escalade with a 30-second spot from Berlin, Cameron & Partners, New York. Mitsubishi Motor Sales of America, Cypress, Calif., features its Montero Sport in a new :30 via Deutsch, New York and Santa Monica, Calif. The spot includes the "Wake up and drive" theme used in the Galant sedan launch last August.

Copyright January 1999, Crain Communications Inc.

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