CADILLAC NAMES DIRECTOR OF GLOBAL MARKETING

Liz Vanzura Was Marketing Director for Hummer

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DETROIT (AdAge.com) -- General Motors Corp. announced internally this week that Liz Vanzura will move from marketing director of the Hummer brand to director-global marketing for Cadillac, effective Feb. 1.
Liz Vanzura

Ms. Vanzura will be responsible for developing Cadillac's global advertising and she will report to Jim Taylor, general manager of the luxury brand, a spokeswoman said. She succeeds Jon Brancheau, who moves to marketing director-retail at Cadillac. Her replacement at Hummer hasn’t been announced.

Worked on VW Beetle launch
Ms. Vanzura has earned a reputation of a respected marketer at Hummer and at Volkswagen of America, where she worked on the launch of the new Beetle in 1998 as marketing director. In August, before Hurricane Katrina and the resultant rise in gas prices, Hummer sales rose a brisk 62% year to date.

She joined GM in 1982 after graduating with a degree in mechanical engineering from General Motors Institute. After a series of jobs in product planning and research, Ms. Vanzura got her first marketing job in the mid-1990s as assistant brand manager of Pontiac’s entry-level Sunfire. “I quickly found out it was more fun in marketing,” she told Advertising Age in an earlier interview.

The Harvard MBA left GM in 1997 to join VW, where she and her team worked with Havas’ Arnold Worldwide, Boston, to create some of the most envied and honored ads in the auto industry.

She rejoined GM in 2000 as ad director of Hummer and has worked with independent Modernista, Boston on the brand’s ads.

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