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Cadillac revs up for licensing deals

Published on .

Cadillac signed a three-year licensing agreement with Integrated Sports International, East Rutherford, N.J., aimed at enhancing worldwide name recognition, Automotive News reports. The deal means consumers around the world may see the Cadillac name on such items as watches, clothing or collectibles. Cadillac's licensing activities were formerly handled by D'Arcy Masius Benton & Bowles, Bloomfield Hills.

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