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Cadillac sedan stresses safety

Published on .

New national magazine ads for the Cadillac 2000 Catera tout how the sporty sedan meets different drivers' needs for safety or performance. Print from D'Arcy Masius Benton & Bowles, Troy, Mich., breaks in late February. Missing from the buy this year is network TV, although newspapers and spot and national radio will support. For the first nine months of 1999, the Cadillac Division of General Motors Corp. spent $15.4 million on network TV for Catera.
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