General Motors Corp.'s Cadillac Motor Car Division disclosed marketing plans for the launch of its 1998 Seville. Humorous TV ads from D'Arcy Masius Benton & Bowles, Troy, Mich., feature guest appearances by TV sitcom characters. National TV ads break the week of April 6. Print, outdoor and spot radio support. The tagline is "It's what's next." Spending was not disclosed.
Copyright March 1998, Crain Communications Inc.