LITTLE CAESARS AUGMENTS ADS WITH MAIL PUSH

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Little Caesars Pizza, which launched an ad campaign last week from new agency Bozell Worldwide, Southfield, Mich. (see Bob Garfield's Ad Review on Page 45), also began a direct mail effort via Bozell. The coupon offer went out via Advo and Valassis, as well as local newspaper inserts.

U.S. Postal Service has created Global Direct-Canada Admail, allowing direct marketers in the U.S. to tap into Canada's 30 million consumers who spend more than $1 billion on mail order annually. The service is offered in partnership with Canada Post Corp.

Bowe Industries in August debuted Brat, a junior fashion catalog. Mailed to 500,000 girls, it joins a growing list of direct marketers targeting teen girls. Bowe plans a minimum of six mailings in 1999.

Thane International, an infomercial marketer, and MemberWorks, which provides membership programs, have entered a telemarketing alliance that gives inbound callers purchasing Thane products the opportunity to join MemberWorks' programs. An outbound element incorporates cross-selling MemberWorks to Thane consumers. Thane markets products in categories including health and beauty, fitness, weight loss, and self-improvement. MemberWorks offers services and discounts in categories including healthcare, personal finance, sports, travel and fashion.

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