LIttle Caesars Pizza, Detroit, this week launches a campaign from new agency Bozell Worldwide, Southfield, Mich, featuring talking pizzas. The light-hearted campaign has a strong emphasis on product attributes and features close-up shots of topping-laden pizzas. There are none of the quirky characters that previous agency Cliff Freeman
& Partners, New York, frequently used. Bozell nabbed the $30 million to $40 million account from Freeman this past spring.
Copyright September 1998, Crain Communications Inc.