Little Caesars marks its 40th

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Little Caesars, Detroit, on March 24 launches a campaign celebrating the pizza chain's 40th anniversary. Ads from Bozell Worldwide, Southfield, Mich., show the animated Little Caesars icon going through a midlife crisis. The TV, radio and point-of-purchase advertising also promotes a new customer deal: two 12-inch pizzas with one topping and four Little Debbie desert cakes for $11.97.

Copyright March 1999, Crain Communications Inc.

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