Little Caesars wrestles with new ad

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Little Caesars Enterprises, Detroit, touts its summer link with World Championship Wrestling in a new 30-second spot breaking July 5 on TNT's "WCW Monday Nitro." The spot from Bozell Worldwide, Southfield, Mich., also will air on other cable stations and network TV; it marks Little Caesars' ad debut on Univision. The WCW promotion includes a free collector card with two medium pizzas with one topping for $9.99.

Copyright June 1999, Crain Communications Inc.

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