×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CAFE HERPE SERVES UP UNAPPETIZING FARE: TO AVOID HEARTBURN, JUST SKIP THE SITE.

Published on .

Herpes? Yum! Somehow, the "cafe" metaphor for a site about genital herpes (http://www.cafeherpe.com) just isn't . . . palatable. There's a "smorgasbord" of viral facts and an art gallery of romantic paintings. The site is a little too cutesy for the subject matter (why is it called Herpe, with an accent, anyway?). There is, however, a marketing motive to the site: SmithKline Beecham's Famvir treatment for genital herpes.

Considering Pepcid AC and Mylanta are products to ease a turbulent stomach, this site fits right in with the theme-bland and dull. The site (http://www.pepcidac.com) offers some basic information on acid indigestion and gas. An area featuring cook Nathalie Dupree offers heartburn-free recipes for chili and peach cobbler. Our favorite was the sweepstakes. Visitors who write the best "Pepcid AC Success Story" win a $100 gift certificate.

Most Popular
In this article: